In Pakistan, both local and international mobile phone makers have recently announced big news: they’re cutting the prices of over 20 smartphone models. This move is aimed at selling more phones and reaching more customers as the 2023-24 fiscal year wraps up.
The price cuts on these smartphones are quite large, ranging from Rs400 to Rs10,000. This wide range of reductions is meant to attract different kinds of buyers, from those on a tight budget to those looking for top-of-the-line devices.
In addition to smartphones, the companies have also lowered prices on keypad mobile phones. These reductions vary from Rs100 to Rs500, depending on the model.
The decision to drop prices comes from the companies struggling to meet their sales goals despite making more phones.
To tackle this challenge, the phone makers are lowering prices to get people interested in buying again.
This proactive move is expected to not only boost sales but also make the companies more competitive in the Pakistani market.
The timing of these price drops is important. They come at a time when Pakistan’s economy is showing positive signs, with forecasts suggesting a drop in the inflation rate. This is good news for businesses, including the tech sector.
Taking advantage of these positive economic signals, both local and foreign mobile phone companies are offering competitive prices to attract more customers.
Representatives from these companies say that cutting prices is part of a bigger plan to make the mobile phone industry more stable and help it grow in Pakistan.
By making their products cheaper, the companies hope to get more people to buy newer, better phones.
This big drop in phone prices is expected to have a good impact on the Pakistani mobile phone market. It could lead to more spending by customers, more people adopting new technology, and overall growth in the industry.
This move means that modern technology is becoming more accessible to people in Pakistan at better prices, which is a win for both customers and mobile phone makers.
